Does your current marketing strategy have you struggling to stay consistent in showing up in your business? Consistency is definitely a commitment struggle when you are growing your business and doing ALL THE THINGS back-end and front-end. But, there are ways to make marketing content easy and simple. Instead of creating new content for marketing, I’m sharing ways to simplify your marketing strategy by repurposing content into micro-content.
How to simplify your marketing strategy by repurposing your content
If you’re the type of mompreneur that visualizes your next-day marketing strategy plan only to be met with an empty visual memory.. You feel all sorts of lost and confused sitting at your desk wondering, “Where was I going to start again”? You aren’t alone, sis.
Maybe you spend your extra time when you’re cooking dinner “mind planning” out your entire schedule. That family time that you’ve been so excited to arrive at the end of the day? Consumed with next-day task preparation & planning.
Here’s the problem though. If you are thinking about your business when you’re done working, you’re still working. We have to find a way to unplug when our workday is done. Even if your day didn’t go as planned – Which you will have a lot of those days. You have to get to a point where you can unplug from work and enjoy your personal life.
I’m sharing 4 ways that have helped me simplify my marketing strategy and workflow by repurposing content.
1. Work within your time frame. Don’t set unrealistic goals
The point of repurposing content is to have a market strategy that is planned out, simple, and automated. Piling your plate with last-minute tasks is going to break your consistency. It’s going to take routine to build consistency.
Choose one day during the week that is specifically reserved for content creation – For this example, we’re referring to blog content. For content creation day, you have mini tasks that go into creating that content. You have keyword research, writing the content, revising, creating graphics, etc.
Those things at first may seem like it takes forever to do. But once you get a routine down and you have done it for a while, it will take less time to do. The question you need to answer is what is your available time frame and how many pieces of content can you create within that time?
How much time do you have to plan content and create it? Then decide how many pieces of content you can fit into that timeframe without overwhelming yourself. If your time frame only allows enough to create one piece of content a week, start there. Don’t force more than what your schedule will allow. Keep your goal small and simple.
2. Customize your marketing strategy
Create a balance between teaching content, and storytelling content, and offer content wherever you decide to market your content. I call this the 50/30/10 rule.
You don’t need to create new content aside from the main piece you want to direct your readers to. You can use that piece of content and create micro-content. The storytelling comes from life experience that relates to the topic you are teaching on.
Teaching things builds your credibility, trust, and expertise. The teaching content is the main focus of marketing, which is 50% of your marketing strategy.
Storytelling is the connection point of the marketing strategy and how you relate with your reader. You are sympathizing with them and essentially saying, “I know your frustration because I’ve been where you are, and I have the solution – I can fix it.” This is 30% of marketing.
Don’t forget about your offer. You would usually include your offer inside of your main piece of content anyways, but you still want to crowdsource it and get it in front of your readers. All these things give you a great mix between the 3 so you can stay front of mind. This makes up for about 10% of your marketing strategy.
Break your main piece of content (blog) up into micro or sample pieces of teaching content. You can do this by:
- Using the most important paragraph and break it down
- Choose a list or steps and break it down into smaller steps with a link to view the main content.
Always use a connection phrase to provoke your reader to action so they want to consume your content. That is how your content is going to get their attention.
Storytelling is similar. Use a connection phrase to provoke action, then answer 3 important questions for your reader.
- What? – What is this content about and is it relevant to them.
- Why? – Why do they need to do what the content is about?
- How? – Give them the solution for their micro struggle.
Don’t forget the action at the end. (CTA)
3. Have a recurring workflow table or board. (I personally use Trello)
Recurring tasks are what’s going to grow your business. They should be the highest priority when it comes to workflows and automation.
Let’s be realistic. You won’t remember all of your recurring tasks. There are a lot of mini-steps! Utilizing a task management system is so important and will help you keep your sanity (and organization). Especially when you can set those tasks to remind you the day of or the day before automatically.
To make your workflow less stressful, utilize automation wherever you can in the most cost-efficient way.
Some marketing strategy tasks that should be set to recur weekly are:
- Content creation day – So you would be reminded of keyword research, writing content, and scheduling it to publish.
- Creating and scheduling micro content – Posts, creating graphics, etc.
- Checking your business email daily – This is an important habit to get into. You might feel like in the beginning you are wasting your time checking this email, but one day you will be floored by the amount of emails you are getting from people wanting to connect with you.
4. Have pre-made templates ready for your marketing strategy
Wherever you plan to show up, whether it be in email, social media, Pinterest, etc.
Instead of creating a new graphic from scratch every single time, you save that time by choosing one out of a variety of on-brand pre-made templates that you have created. All you have to do is swap out the title, description, and image.
You don’t need from-scratch graphics every single time. Besides consistency, you need to create brand awareness, and having on-brand pre-made templates will do that.
Pre-made graphics you should have ready for are:
- Social media – stories, carousels, posts, etc.
- Pinterest pins
- Thumbnails
- Blog post or website graphics
- Landing page graphics
The most important thing about repurposing content is to keep it simple. You don’t need to create new content as a marketing strategy. The main goal in repurposing the main piece of content is to have it send the reader to the original piece of content to consume it. The original piece is what you are using for your marketing strategy. Repurposing and breaking down blog content will save you so much time and stress.
In the end, consistency and quality of content are what will make or break your business.
Hey there skimmer
Wanna listen instead of read? Listen to episode 19 // 4 Ways to Repurpose Your Content to Simplify Your Marketing Strategy.
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